What is it about certain items that make them so covetable? How does an artwork find its place in a collector's home? How does one make the plunge from being an art admirer to becoming an art collector? And what's it actually like to bid for an artwork at auction?
Ahead of the latest landmark live virtual auction by Strauss & Co from November 8 to 11, in our new Art of Collecting series we talk to local art collectors who have pursued artworks at auction about just what goes on when you are buying art, and the unique thrills of bidding in an auction.
This week Lauren Woolf, a leading marketing and advertising consultant and founder of the brand consultancy Mrs Woolf, shares the story behind one of her favourite artworks. An active member of the local and global creative community, Lauren is also the founder of The Princess Connection NPO, a patron and board member of the Artist Proof Studio (APS) and a member and mentor for Business Arts South Africa (BASA).
Lauren also co-founded The Lockdown Collection (TLC), an arts initiative to raise much-needed funds for visual artists affected by the Covid-19 crisis.