MEET THE ALPHA WOOLF
Lauren Woolf has a career in advertising and marketing that spans over 20 years, of which most were spent in leadership roles at Ogilvy & Mather, British American Tobacco, and in the marketing services company she founded and sold in Switzerland, Antipod. Her last corporate role was that of Chief Marketing & Talent Officer for Ogilvy & Mather South Africa.
In 2016, Lauren received an Executive MBA through The Berlin School of Creative Leadership. Her Masters Thesis was titled, “Are creative agencies the cobbler’s children without any shoes? Do those who create and innovate for others do so for themselves?” Her paper was presented in a Thesis Showcase in Berlin in August 2016.
In 2017, Lauren founded MRS WOOLF, a strategic marketing consultancy that focusses on building the brands and brand experience of companies with creativity at their heart. MRS WOOLF offers companies primarily in the creative economy a resource for the development of their own brands and creative offerings as tools for growth - helping leaders and their teams deliver their vision in line with business strategy.
In 2018, Lauren launched TCLA (The Creative Leadership Academy) - an experiential learning and development academy with a range of dynamically created and curated processes and interventions for individuals or companies looking to increase their creativity and innovation quotient.
With a passion for creativity from artist to agency, Lauren’s mission is to support creative individuals and entities of all kinds, helping ensure that they thrive and survive through the complexity of today and tomorrow.
Her professional experience and special interest into how creative organisations grow, has led her into a career working with companies that have or want creativity at their core. As an active member of the local and global creative community, Lauren is a patron, mentor and board member of the Artists Proof Studio (APS) as well as a mentor and trainer for Business Arts South Africa (BASA).
Lauren is also a founder of The Princess Connection, an NPO that donates previously loved formalwear through volunteer supported pop-up-boutiques so that disadvantaged Matric girls can shop with dignity.
LAUREN WOOLF // SPEAKER
Lauren Woolf is also a respected speaker and workshop facilitator. Integrated into clients' Learning and Talent development schedules or Client Engagement strategies. Bespoke or standard workshops can be customised and quoted on as and when required. A masterclass from Lauren offers talks in many areas, including:
Lessons learnt from a creative MBA
Leading for Creativity
Creative learning and leadership
The Business of Creativity
Marketing for Advertising: How to market an Agency
LAUREN HAS PRESENTED AT EVENTS INCLUDING:
LADIES WINE & DESIGN CAPE TOWN
"Lauren Woolf was our guest speaker for our Ladies Wine & Design (Cape Town chapter) in March 2018 where she shared her insightful research into the future of creative leadership. Lauren is a total creative champion and a real force for women everywhere. It was an honour to have her speak at our event, our ladies left feeling so inspired - we can't thank her enough.”
Wendy Dixon & Mel Cook,
Leaders of the Cape Town Chapter of Ladies, Wine & Design
KING JAMES GROUP
“We were lucky enough to have Lauren Woolf spend some time with our people, across the King James Group, sharing her experiences and thesis insights. Lauren is one of the unique talents in our industry that doesn’t fit a single mould. She moves effortlessly between being a super-smart business brain to a champion of creativity and ideas that can change our world.
Head of Talent
Core Group / iSchoolAfrica
"Lauren was our keynote speaker at the launch of the Edtech Women’s breakfast club. A forum for South African women transforming education through technology. Her brief was to inspire and to share insights that our delegates could use to bring creativity to their lives, their businesses and education institutions . She delivered more than 100%. Her topic was Living, Learning and Leading for Creativity. Her presentation was sincere, her messaging inspirational and her insights relevant. The feedback from the audience was overwhelmingly positive.“
Managing Director, Think Ahead (Core Group/Apple SA Education Partners)
Business of Design
“Lauren was one of the speakers at our annual Business of Design conference in October 2017. In her self-assured and dynamic way, she struck a chord with many of our delegates who have been struggling to find the balance between creativity and design generation, and business acumen and leading their small-business teams. Lauren illustrated creative thinking's essential role in business, showing how it can be adapted according to needs and personalities. By demonstrating how innovative marketing produces commercial results, she motivated our delegates to go out and take action in promoting their own enterprises. As a result of her talk, she was inundated with delegates trying to get five minutes with her during networking drinks. She really is an asset to the South African creative community; one of the few who know how to link up design thinking with business - and obtain results!”
Tracy Lynn Chemaly