mrs woolf team


MRS WOOLF was founded by Lauren Woolf with the purpose to (almost fiercely) guide, support and nurture creative talent and creativity that will change the world. To extend the skillset of the business, Tanya de Jongh joined MRS WOOLF as a hybrid creative.

The combination of Lauren's marketing experience and creative mindset, together with Tanya's design and strategic abilities create the perfect partnership to guide, advise and design branding and marketing solutions for MRS WOOLF clients.


Lauren Woolf
Founder & Owner

With 20-plus years marketing experience under her (very stylish) belt, most of which was spent in leadership roles at Ogilvy & Mather, British American Tobacco Switzerland, and in the marketing services company she founded and sold in Switzerland, Antipod, Lauren learned the science of marketing from the best – and added her inimitable flair.

Still seeking more, in 2016, she received an Executive MBA through The Berlin School of Creative Leadership, with a thesis that explored the application (or lack thereof) of marketing and innovation as an organisational function within creative agencies to grow businesses and attract talent.

Today, she nurtures and guides creative businesses in their brand journeys using the unique MRS WOOLF way.


Tanya de Jongh
Design & content partner

Tanya joined MRS WOOLF following a career at two of South Africa's top ad agencies - Ogilvy & Mather Cape Town and Saatchi & Saatchi Synergize. During her time within agencies she gained experience in traditional, digital, PR and content marketing.

Graduate of The Red & Yellow School of Logic & Magic (founded by Ogilvy SA), Tanya has won multiple awards for design & art direction, including a D&AD pencil.

Her passion for design, strategy, content and data helps bring the MRS WOOLF process to life to provide relevant and achievable marketing solutions for clients - whilst using the same approach to look after the MRS WOOLF brand.



woolf pack

Partnering with MRS WOOLF means you have access to her network of experts across all aspects of your marketing and communication needs. The Woolf Pack ensures we can engage niche expertise to respond to specific needs and provide the highest quality of support.

We offer consulting, coaching, teaching, implementation and Masterclass solutions in all areas that influence the total experience of your business by clients, talent and all other important stakeholders.




It's with the same heart and passion that drives MRS WOOLF that placed Lauren in her position as a patron, mentor and Board member of the Artist Proof Studio as well as a mentor and trainer for Business Arts South Africa.

She is also the co-founder of The Princess Connection, an NPO that donates previously loved formalwear through pop-up-shops so that disadvantaged Matric girls can shop with dignity.